Torrie Jones · Creative Director & Product Marketer
Fifteen years of launches for the most recognized names in music, media, and tech. Concept to campaign, wireframe to worldwide.
Trusted by teams at
Selected work
Apple · 2023 · Creative Marketing
A brand-new app for five centuries of music. Torrie played a vital role in the creative marketing strategy and asset production across digital, print, social, and out-of-home for the global March 2023 launch.
Akai Professional · 2018 · Inventor / Marketing Lead
The world's first dedicated hardware controller for FL Studio. Torrie conceptualized the product, drew the original wireframe, and led the global marketing release. Named co-inventor on US Design Patents D897993 and D897373.
Moises AI · 2025 · Scriptwriter
"Introducing Moises AI Studio." Torrie wrote the script for the launch film behind the biggest release in the company's history, translating a dense AI toolset into a story any musician could feel.
Motiversity · 2020 · Creative Director
One of the most watched motivational videos on YouTube, with more than 20 million views. Torrie gave creative direction to the video team and negotiated the content licensing deal that secured the footage rights.
More work
Moises · 2026
Apple Music · 2022
Apple Music · 2022
The Athletic · 2025
Vitamin String Quartet · 2024
Akai Professional · 2016
Maison Louis Marie · 2023
Premier Boxing · 2020
Moises · 2025
Akai Professional · 2017
About
For over 15 years, Torrie Jones has launched industry-defining products for some of the biggest names in tech, music, and media, including Apple, Akai, Native Instruments, and Moises AI. He has shaped Apple Music Classical, the Akai MPC X and MPC Live, Native Instruments' Maschine MK2, and Moises AI Studio. He holds two US design patents as a named inventor of the Akai Fire, and the content he has produced has been viewed more than 100 million times.
Creative direction, product marketing, launch strategy, copywriting, video production, artist partnerships, co-branding, original music composition.
Concept to completion. From the first wireframe sketch to the licensing deal to the script read on launch day.