Akai Professional · 2015–2018 · Global Brand Manager

Taglines for Akai

As Akai Professional’s Global Brand Manager, I wrote the campaign taglines and concepts that headlined product launches across the Akai line, from ‘Move Music Forward’ for the Advance keyboards to ‘Separate from the Pack’ for the MPC X and MPC Live. Each one led the launch across web, advertising, and retail packaging.

Akai Advance Keyboards campaign reading Move Music Forward
Akai L Series campaign reading Your Sound. Unbound.
Akai MPD series campaign reading Choose Your Weapon, featuring the MPD232, MPD218, and MPD226
Akai MPC X and MPC Live launch banner reading Separate from the Pack, Standalone

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