Apple · 2023 · Creative Marketing Strategy
Played vital role in the creative marketing concepting and asset production strategy across digital, print, social media and OOH touchpoints for Apple Music Classical, a new music app that launched March 2023
Beyond the campaign assets, I worked on the words. Embedded in Apple’s in-house creative studio, Marcom LA, I shipped copy and creative across film, digital, social, print, and out-of-home, including ‘Apple Music Classical is Here,’ the commercial announcing the app.
To mark the launch, Apple sent a letter in the voice of Tim Cook to key figures across the global classical music industry. I co-wrote it alongside the lead copywriter, and I wrote its closing line.
“Here’s to creating the next movement. Together.”