Moises AI · 2025 · Copywriting / Creative Strategy / Content Production
Owned creative storytelling, copywriting, localization, and web production for the biggest product launch in Moises history at the time, spanning the launch film, landing page, and social. I developed the film’s final concept, connecting different musicians and use cases into one narrative, led multiple rounds of script development, oversaw production, and shaped the language across the campaign to position AI Studio as something that adds to a musician’s creative process rather than replacing the musician.
The campaign opened with the launch film, ‘Introducing Moises AI Studio’. I led the script through multiple rounds of development, and the final concept weaves multiple musician personas and use cases into one story showing how AI Studio fits into different creative workflows. I wrote the on-screen copy, oversaw the production, and approved the final version.
I led the landing page from initial wireframe through final delivery, directed the visual design in collaboration with the Design and Web teams, and produced all of the copy on the page. Across copywriting, localization, and web production, the goal stayed the same: explain a generative AI tool in the language musicians actually use.
I owned the launch messaging across surfaces, writing, editing, or approving every line of the campaign’s social copy.
The hero headline
From concept to completion
Create pro-quality mixes in seconds without losing the inspiration. Start with genre and instrument-specific presets and instantly dial in the mix to your liking.
Whether your idea starts with a guitar riff or a bassline, AI Studio helps shape it into a full arrangement. Generate new layers and test variations without breaking your flow.
Let your ideas lead
Build on your idea without compromise. AI Studio generates new instrumental tracks from your audio that follow your timing, match your tone, and stay in sync with your creativity.